I was asked to create a brand around, design and build a website for small bespoke cake company All Things Iced. I thought it would be good to create something bright and colourful to evoke a homemade feel.
I came up with the idea to visualise the layering of different components, ingredients and textures of a cake. The icing, cream, jam, chocolate and cake layers all have different properties that I wanted to simplify, and use throughout the branding.
Small touches like the Facebook campaign presented the page as if it were a bakery shop window with the cakes being presented allowed for a classic vintage homely feel for the bespoke company.