Re-branding the Saatchi Gallery
The Saatchi gallery is revered for its ability to introduce almost unknown artists into the public eye; the careers of Damien Hirst and Tracy Emin were launched from the exposure Saatchi gave them and the gallery boasts the largest private collection of artwork in the world.
Over the years the gallery has retained it’s success but has never gained a larger public audience, partly down to not having a consistent brand attached to it; a disjointed mix of different logos and related imagery from the various outlets: Saatchi Online, Gallery Art & Music Magazine has diluted the potential of the Saatchi name.
I carried the concept of the cutting-edge nature of the institution into the visual space. The Saatchi gallery is known for it’s sometimes controversial art and confidence, which I hinted at in the logo by introducing 45° angles that give a suggestion of menace.
I wanted to re-imagine the brand for a modern audience, which would comfortably extend across digital and print platforms, from the responsive website to promotional items such as posters and banners, as well as magazines that I wanted to be in the format of newspapers to reflect the cutting edge, newsworthy art being displayed within the gallery.